Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#730 - How to Get Your Amazon Product Recommended By AI

Jan 12, 2026
Guest
Leo Sgovio
Leo Sgovio, a seasoned ecommerce entrepreneur, shares his invaluable insights on leveraging AI to enhance product visibility on Amazon. He discusses Generative Engine Optimization (GEO), emphasizing the importance of owning domains and creating AI-readable assets. Leo reveals how building backlinks from trusted sources like Reddit and press releases can boost AI recommendations. Also, he highlights the success of PPC-only product launches and the significance of optimizing listings for Amazon's algorithms. A treasure trove of ecommerce strategies awaits!
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ANECDOTE

Luxury Packaging Backfired

  • Leo launched a luxury skincare brand in Canada and prioritized unique packaging over simplicity.
  • That decision backfired because Amazon didn't require that level of differentiation at the time.
ANECDOTE

Write-To-Santa Site And Lost Domain

  • Leo ran a seasonal 'Write To Santa' site that generated thousands from AdSense and physical letters.
  • He lost it after forgetting to renew the domain and a Chinese buyer snapped it up.
ANECDOTE

Seven Million To Zero After Contamination

  • Leo hit about $7M in Canada at his peak before COVID disrupted his supply chain.
  • The lab switched to sanitizer, contaminated his formula, and reviews crashed sales to near zero.
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