The Evolution of Amazon Advertising

Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same.

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Unlock the secrets to doubling your e-commerce sales with insights straight from industry expert mentors. In our latest episode of the Serious Sellers Podcast by Helium 10, Bradley Sutton is joined by Leo Sgovio and Melissa Burdick, two experts who have navigated the complex waters of e-commerce and are here to share their wealth of knowledge. We dive into the Scale Stories episode 2 case study with Essential Candy, addressing common challenges such as competition, tariffs, and inflation, while providing actionable strategies to overcome them. With Leo's expertise in SEO and Amazon and Melissa's impressive journey from Amazon ads to Pacvue, this episode is packed with practical advice suited for brands looking to thrive in the digital marketplace.

Discover the game-changing role AI plays in revolutionizing advertising on platforms like Amazon. Imagine having an army of assistants to refine your marketing strategy. AI makes this a reality. From manual bids to automated intelligence, we explore how technology has advanced and opened new doors for advertisers. We reflect on the evolution of Amazon advertising and share personal anecdotes about pioneering advertising efforts, such as Unilever's Amazon homepage video ad. This transformation has not only leveled the playing field but also advanced ad optimization and market analysis to new heights.

We also dive into optimizing your e-commerce basics for growth and improving your brand's Amazon presence. Leo and Melissa evaluate a brand's strategies and provide insights on leveraging tools like Amazon's Product Opportunity Explorer to gain a competitive advantage. Enhancing product listings, utilizing customer insights, and considering new platforms like TikTok Shop are among the strategies discussed. Whether you're looking to refine your advertising, streamline business processes, or explore new marketing channels, this episode offers a comprehensive guide to scaling your e-commerce business. Listen in and equip yourself with the strategies you need to propel your brand to new heights.

In episode 715 of the Serious Sellers Podcast, Bradley, Leo, and Melissa discuss:

• 00:00 - Scale Stories AMA With Expert Mentors
• 05:17 - AI Impact on E-Commerce Growth
• 17:41 - Starting Small Business Success Journey
• 21:26 - Improving E-Commerce Basics for Growth
• 27:47 - Focus on Basics Before Advanced Strategies
• 33:24 - Evolving Accessibility and Targeting in E-Commerce
• 35:44 - Amazon's Rapidly Changing Marketplace
• 37:00 - Improving Sales Through Customer Insights
• 42:20 - Strategies to Boost E-Commerce Sales
• 46:21 - Discussion on Creative Sample Packs
• 48:17 - Utilizing Helium 10 for Sales Growth