How Live Selling Works on TikTok Shop

In this episode, we welcome our Scale Stories TikTok Shop mentors to share how 30-second vids hit 10M views, the 3-bucket scaling framework, pricing/bundles, and live-selling tactics that turn views into sales fast!

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In this Serious Sellers Podcast episode, host Bradley Sutton dives deep into the world of TikTok Shop with three top experts and mentors of our TikTok Shop Scale Stories episode — Ryan Maya, Michelle Barnum-Smith, and “Hurricane” Liz Herrera. Together, they break down exactly how sellers can build and scale profitable TikTok Shop businesses, even if they’re starting from zero. From short, 30-second videos that have driven 10 million views and six-figure sales, to proven frameworks for content, affiliates, and advertising, this episode is packed with actionable insights for e-commerce entrepreneurs ready to tap into TikTok’s explosive growth.

Listeners will learn the three-bucket strategy for scaling on TikTok Shop, which involves consistent content creation, building an affiliate network, and running smart GMV Max ads. The guests reveal how to pick “TikTok-able” products that are visual, problem-solving, and impulse-friendly, priced between $30 and $50, to drive fast conversions. They also discuss why free shipping and clear discounts are essential, how to use faceless videos if you’re camera-shy, and the right posting cadence to feed the TikTok algorithm for consistent reach.

The episode wraps with a deep dive into live selling, creator recruitment, and real-world ad spend optimization. Whether you’re an established Amazon seller or launching your first product, this conversation will show you how to turn short-form videos into real revenue streams and leverage TikTok’s tools to expand your brand. For a full visual breakdown of these strategies, make sure to catch the Scale Stories case study on YouTube, where our TikTok Shop mentors guide a new seller from zero to hero on TikTok Shop.

In episode 719 of the Serious Sellers Podcast, Bradley, Liz, Michelle, and Ryan discuss:

• 00:00 - TikTok Shop Expert Strategies
• 07:56 - Strategies for TikTok Shop Success
• 13:53 - Creating Engaging TikTok Shop Videos
• 22:05 - TikTok Live Selling Strategies
• 25:55 - TikTok Shop Pricing and Strategies
• 33:21 - Optimizing TikTok Shop Posting Frequency