Michelle Barnum-Smith
TikTok Shop strategist and mentor with experience launching thousands of products and training sellers on creative, affiliate, and pricing strategies for success on TikTok Shop.
Best podcasts with Michelle Barnum-Smith
Ranked by the Snipd community
Nov 18, 2025 • 45min
#719 - From Zero to TikTok Shop Hero
Ryan Maya, a TikTok Shop brand owner who turned his business into a multi-seven-figure success, joins forces with Michelle Barnum-Smith, a strategist with extensive product launch experience, and Hurricane Liz Herrera, a live-selling expert. They discuss the power of 30-second videos and a three-bucket scaling strategy that maximizes sales on TikTok. The trio delves into effective pricing strategies, the importance of creator partnerships, the dynamics of live selling, and actionable tips to engage audiences and drive conversions.
