Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Weekly Buzz 11/20/25: Black Friday Live | Rufus Gets Upgrade | New TikTok Shop Tools

Nov 20, 2025
Black Friday deals are officially live on Amazon! Rufus, the AI assistant, has received exciting upgrades to enhance your shopping experience. TikTok Shop is making waves with a record-breaking quarter and new tools to help sellers optimize their listings. Discover why keywords still matter, and learn about Helium 10’s resources for navigating eBay’s competitive landscape. Plus, don’t miss details on Amazon's new Seller Challenge for boosting account health! Perfect for e-commerce enthusiasts looking to stay ahead.
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ADVICE

Bundle SKUs For One Black Friday Fee

  • Do group multiple SKUs into a single Black Friday deal to avoid paying $250 per SKU.
  • Use Amazon Advertising > Price Discounts > Black Friday Deals to add badges and set discounts quickly.
ADVICE

Use Helium 10 TikTok Shop Tools

  • Use Helium 10's TikTok Shop suite to convert listings and map products to Amazon MCF.
  • Use Influencer Finder and Messenger to recruit creators and tie commissions to products.
ADVICE

Keep Keywords For Discoverability

  • Continue optimizing listings with targeted keywords because Rufus doesn't replace initial discoverability.
  • Include relevant use-case keywords so new listings can be found by both traditional search and Rufus queries.
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