Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#722 - New Amazon Ads Features & Launch Tactics

6 snips

Nov 29, 2025

In this discussion, Mansour Norouzi, an e-commerce seller and Director of Advertising at Incrementum Digital, reveals his journey to over $1 million in revenue with supplements. He shares powerful Amazon strategies including enhanced search query performance, the impact of sponsored product videos, and pricing tactics. Mansour discusses his PPC-only launch approach and the use of Vine pre-release for gathering reviews. He emphasizes the importance of data analysis and effective ad spend management, providing insights for anyone wanting to thrive in the competitive e-commerce landscape.

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ANECDOTE

Supplement Brand Scaled To $1M In Canada

Mansour scaled a Canadian supplement brand to $1M TTM with six products and 12 SKUs.
Two products now generate roughly 80% of his revenue, highlighting SKU concentration.

ADVICE

Price Low, Advertise Hard At Launch

Launch with a lower price and use Amazon Vine for initial reviews to reduce early criticism.
Push heavy PPC to rank quickly, then slowly raise price once conversion stabilizes.

ADVICE

Open Budgets Until Conversion Proves Out

Start launches with open ad spend and watch conversion for 3–4 days before setting limits.
If conversion is strong, go all in even at breakeven to secure ranking momentum.

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What if you could crack the code to scaling a million-dollar business in a fiercely competitive market? Join us as we chat with Mansour Norouzi, Director of Advertising at Incrementum Digital and a passionate supplement seller from Canada, who has already surpassed $1 million in revenue and is aiming for $2 million. Mansour shares the secrets behind his success in the e-commerce world, particularly on Amazon, revealing his strategic approaches to launching and promoting products. From the importance of enhancing search query performance to the exciting new features like sponsored product videos, Mansour's insights are a goldmine for anyone looking to boost their business in the consumer packaged goods industry.

Our conversation unfolds with a deep dive into the Canadian e-commerce market, where Mansour navigates the complexities of launching a supplement brand. He sheds light on the potential expansion opportunities awaiting sellers with the anticipated growth of TikTok Shop in Canada. By focusing on scaling his Amazon presence, Mansour explains why he's holding off on other channels for now. We explore effective pricing strategies, the power of the Amazon Vine program for gathering reviews, and the aggressive use of PPC advertising to make a mark in competitive niches. Mansour's experience in leveraging Amazon's tools for product ranking provides listeners with actionable insights.

We also explore the transformative advancements in Amazon's data analytics tools, which have become more accessible inside platforms like Helium 10. These insights allow sellers to make informed decisions, with tools offering unprecedented views into conversion rates and keyword performance. The episode also highlights the strategic use of Amazon Sponsored Product Videos, noting how advancements in technology have made impactful video content creation more accessible. Mansour's journey and expertise offer invaluable lessons, making this episode a must-listen for both seasoned sellers and those just starting their e-commerce journey.

In episode 722 of the Serious Sellers Podcast, Bradley and Mansour discuss:

00:00 - Helium 10 Black Friday Deals
04:44 - Strategies for Competitive Amazon Launches
06:12 - Entering Competitive Supplement Market Success
12:13 - Maximizing Amazon Sponsored Product Videos
13:38 - Exciting Unboxed Announcements
20:07 - Amazon Data Insights and Profitability Strategies
21:01 - Amazon Data in Helium 10
27:07 - Amazon Pricing and Deal Strategy
30:56 - Comparison of Black Friday Deals
33:01 - Focus on Basic Business Principles