Managing Rising Costs and Ad Spend

Learn Mansour’s latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.

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What if you could crack the code to scaling a million-dollar business in a fiercely competitive market? Join us as we chat with Mansour Norouzi, Director of Advertising at Incrementum Digital and a passionate supplement seller from Canada, who has already surpassed $1 million in revenue and is aiming for $2 million. Mansour shares the secrets behind his success in the e-commerce world, particularly on Amazon, revealing his strategic approaches to launching and promoting products. From the importance of enhancing search query performance to the exciting new features like sponsored product videos, Mansour's insights are a goldmine for anyone looking to boost their business in the consumer packaged goods industry.

Our conversation unfolds with a deep dive into the Canadian e-commerce market, where Mansour navigates the complexities of launching a supplement brand. He sheds light on the potential expansion opportunities awaiting sellers with the anticipated growth of TikTok Shop in Canada. By focusing on scaling his Amazon presence, Mansour explains why he's holding off on other channels for now. We explore effective pricing strategies, the power of the Amazon Vine program for gathering reviews, and the aggressive use of PPC advertising to make a mark in competitive niches. Mansour's experience in leveraging Amazon's tools for product ranking provides listeners with actionable insights.

We also explore the transformative advancements in Amazon's data analytics tools, which have become more accessible inside platforms like Helium 10. These insights allow sellers to make informed decisions, with tools offering unprecedented views into conversion rates and keyword performance. The episode also highlights the strategic use of Amazon Sponsored Product Videos, noting how advancements in technology have made impactful video content creation more accessible. Mansour's journey and expertise offer invaluable lessons, making this episode a must-listen for both seasoned sellers and those just starting their e-commerce journey.

In episode 722 of the Serious Sellers Podcast, Bradley and Mansour discuss:

• 00:00 - Helium 10 Black Friday Deals
• 04:44 - Strategies for Competitive Amazon Launches
• 06:12 - Entering Competitive Supplement Market Success
• 12:13 - Maximizing Amazon Sponsored Product Videos
• 13:38 - Exciting Unboxed Announcements
• 20:07 - Amazon Data Insights and Profitability Strategies
• 21:01 - Amazon Data in Helium 10
• 27:07 - Amazon Pricing and Deal Strategy
• 30:56 - Comparison of Black Friday Deals
• 33:01 - Focus on Basic Business Principles