
Down To Chat
Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space.
As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands.
This is that.
Latest episodes

Mar 28, 2023 • 1h 1min
S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram
In the second episode of Season Three, Cody and Eli chat with Kendall Dickieson about all things social and influencer strategy for brands of all sizes.
Kendall is the brains behind so many brands you know and love in this space, like Graza, Canopy, and so many more!
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Kendall: Twitter - @FlexibleFoodie Website - https://www.kendalldickieson.com

Mar 16, 2023 • 57min
S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
In the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more.
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com

Feb 20, 2023 • 46min
S2 E12: A Landing Page Masterclass with Nik Sharma
In episode twelve of season two, the DTC Guy, aka Nik Sharma, gives us a masterclass on landing pages and answers some hard-hitting audience questions.
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Nik: https://twitter.com/mrsharma | https://www.hoox.co/

17 snips
Feb 13, 2023 • 56min
S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention.
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

4 snips
Jan 27, 2023 • 1h 6min
S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks.
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

Jan 18, 2023 • 56min
S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
In episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?"
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

8 snips
Jan 11, 2023 • 56min
S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
In episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools.
We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on subscriptions, winning back lapsed subscribers, and so much more.
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Gina: https://twitter.com/ginaperrelli | https://retextion.com/

Jan 4, 2023 • 42min
S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand.
We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Sean: https://mobile.twitter.com/seanecom

Dec 17, 2022 • 1h 3min
S2 E6: Black Friday: Huge mistakes, Record Days, and Lessons
In episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday.
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

7 snips
Dec 5, 2022 • 1h 4min
S2 E5: Our Biggest Mistakes & Learnings, Why Founders Fail, and Squirrelly Data
In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more.
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
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