Down To Chat

Jess Cervellon, VP of CX at Feastables, dives into the importance of building a customer-centric culture in organizations. She discusses how leadership plays a pivotal role in fostering engagement, emphasizing that customer experience goes beyond support. Cervellon shares tactical insights on leveraging data and community for brand strategies. She also highlights the need for empowering teams and creating actionable insights from customer feedback, while navigating the challenges of advocating for true customer satisfaction within profit-driven environments.

In the eleventh episode of Season Three, Cody chatted with Adam Robinson, CEO of Retention.com. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Adam: Twitter - ⁠@retentionadam, Website: Retention.com

Retention and growth wizard in ecommerce, Alex Greifeld, discusses measuring retention, common misconceptions, and growing ecommerce without typical hacks and 'best practices'

Zach Epstein, Founder and CEO of Haus, discusses top-of-funnel measurement and incrementality testing in marketing. They explore methodologies and tools for accurate measurement, the benefits of using PostScript as an SMS platform, and the efficiency of advertising channels on meta platforms like TikTok and YouTube. They also highlight the importance of data and customer exclusions for effective targeting and the significance of testing and incrementality in marketing strategies.

In the eighth episode of Season Three, Eli is joined by Cherene Aubert, VP of Growth at Bobbie. They discuss the importance of education in customer acquisition, redefining retention strategies, the importance of memorable experiences, focusing on CX and existing customers during a supply chain crisis, and end off with hot takes on attribution tools and cost caps. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Cherene: Twitter - @ChereneAubert

In the seventh episode of Season Three, Cody and Eli are joined by Ben Lerer, a Managing Partner at Lerer Hippeau, for a captivating conversation. They explore a range of topics, including AI, cryptocurrency, and the future of venture-backed direct-to-consumer (DTC) brands. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Ben: Twitter - @BenjLerer, Website - Lererhippeau.com

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: ⁠postscript.io⁠. And with this link, you can get two months free with Tapcart: ⁠tapcart.com/downtochat⁠. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠ Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠ Ben: Twitter - @ben__kruger, Website- https://ben-kruger.com/

In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention. During the episode, Cody delves into the topic of measuring incrementality, providing valuable insights on how to analyze and optimize your marketing campaigns for maximum ROI. On the other hand, Eli shares his learnings from the fine dining industry to highlight the importance of creating positive experiences and retaining customers. This episode is filled with valuable lessons and techniques applicable to businesses of all sizes and industries. Whether you're a seasoned marketer or a business owner looking to improve your customer retention strategies, you won't want to miss this episode. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com

In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation. During the episode, Cody discusses the fundamentals of paid advertising, including selecting the right platform, defining goals and objectives, targeting the right audience, creating compelling ad creatives, and optimizing campaigns for maximum ROI. Meanwhile, Eli shares his knowledge on developing and implementing effective CX/Retention strategies, including identifying key metrics, bringing on your first CX hire, and creating positive experiences to drive customer loyalty. Whether you're a marketing novice or a seasoned pro, this episode offers valuable tips and techniques to help you succeed in ad management and customer retention. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com

In the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last ten years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter Eli: Twitter - @eliweisss, Newsletter - eliweisss.com Val: Twitter - @lovevalgeisler