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S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus

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Jul 9, 2023
Guest
Zach Epstein
Zach Epstein, Founder and CEO of Haus, discusses top-of-funnel measurement and incrementality testing in marketing. They explore methodologies and tools for accurate measurement, the benefits of using PostScript as an SMS platform, and the efficiency of advertising channels on meta platforms like TikTok and YouTube. They also highlight the importance of data and customer exclusions for effective targeting and the significance of testing and incrementality in marketing strategies.
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Episode notes
1
Introduction
00:00 • 5min
2
Working with Various Brands and Highlighting Tapcart's Benefits
04:36 • 2min
3
Incrementality in Marketing
06:24 • 19min
4
Measuring Top Of Funnel and Incrementality Testing, and the Benefits of using PostScript as an SMS Platform
24:58 • 3min
5
Understanding Marketing Funnel and Incrementality Testing
28:05 • 4min
6
The Efficiency of Advertising Channels on Meta
32:23 • 15min
7
The Importance of Data and Customer Exclusions for Targeting
47:03 • 2min
8
Testing and Incrementality in Marketing Strategies
48:46 • 3min