
S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus
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The Efficiency of Advertising Channels on Meta
The speakers discuss the effectiveness of various advertising channels on a meta platform, including TikTok and YouTube. They highlight the challenges of measuring upper funnel events and the importance of incrementality testing. They also touch on the potential benefits of using systems like performance max and advantage shopping plus.
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