Down To Chat cover image

S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus

Down To Chat

CHAPTER

The Importance of Data and Customer Exclusions for Targeting

Discussion on the significance of having data within an ad group and campaign for effective targeting, including the drawbacks of excluding existing customers and the benefits of targeting them for retention and upselling.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner