Zach Epstein

Founder and CEO of Haus, formerly a product manager at Google where he led advanced analytics and attribution; focuses on incrementality, measurement, and paid media strategy.

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Jul 9, 2023 • 52min

S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus

Zach Epstein, Founder and CEO of Haus, discusses top-of-funnel measurement and incrementality testing in marketing. They explore methodologies and tools for accurate measurement, the benefits of using PostScript as an SMS platform, and the efficiency of advertising channels on meta platforms like TikTok and YouTube. They also highlight the importance of data and customer exclusions for effective targeting and the significance of testing and incrementality in marketing strategies.

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