Down To Chat S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
Jul 19, 2023
Retention and growth wizard in ecommerce, Alex Greifeld, discusses measuring retention, common misconceptions, and growing ecommerce without typical hacks and 'best practices'
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Retention and Lifecycle Strategies: Insights and Segmenting Customers
03:25 • 3min
Identifying and Targeting VIP Customers
05:59 • 14min
Exploring Loyalty Programs and Retention Marketing
20:28 • 3min
Retention Marketing Strategies and Loyalty Programs
23:23 • 3min
Retention Marketing and Email Frequency
26:46 • 7min
The Role of Fashion Merchandising and Marketers in the DTC Industry
34:09 • 2min
Using Customer Insights and Pricing to Guide Product Development
35:43 • 11min