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S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

Jul 19, 2023

Retention and growth wizard in ecommerce, Alex Greifeld, discusses measuring retention, common misconceptions, and growing ecommerce without typical hacks and 'best practices'

46:22

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Episode guests

Alex Greifeld

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Episode notes

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Quick takeaways

Retention marketing should focus on long-term value and lifting the baseline retention rate.

Marketers should prioritize best-selling products and collaborate with merchandising teams to optimize selection and boost conversion rates.

Deep dives

The importance of product in marketing and the need to test different products

Product is a key factor in the success of marketing efforts, as best-selling products drive higher conversion rates and revenue. It is essential to test different products to identify what resonates with customers and performs well in paid ads.

Introduction

3min

Retention and Lifecycle Strategies: Insights and Segmenting Customers

3min

Identifying and Targeting VIP Customers

14min

Exploring Loyalty Programs and Retention Marketing

3min

Retention Marketing Strategies and Loyalty Programs

3min

Retention Marketing and Email Frequency

7min

The Role of Fashion Merchandising and Marketers in the DTC Industry

2min

Using Customer Insights and Pricing to Guide Product Development

11min

In the tenth episode of Season Three, Cody and Eli are joined by Alex Greifeld, a retention and growth wizard in the world of ecommerce. They chatted all about measuring retention, avoiding common retention misconceptions, and growing an ecommerce business without the usual hacks and "best practices"

Alex is also the writer behind "No Best Practices," a phenomenal resource for marketers that will be linked below.

If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.

This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.

And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.

Connect with the hosts and guest:

Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter

Eli: Twitter - @eliweisss, Newsletter - eliweisss.com

Alex: Twitter - @heyitsalexp, Newsletter - nobestpractices.co/newsletter/

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Down To Chat

S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The importance of product in marketing and the need to test different products

The impact of retention marketing and the misconception around its effectiveness

The relationship between merchandising and marketing

Key strategies for fashion marketing

Remember Everything You Learn from Podcasts