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S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
Jul 19, 2023
Retention and growth wizard in ecommerce, Alex Greifeld, discusses measuring retention, common misconceptions, and growing ecommerce without typical hacks and 'best practices'
46:22
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Quick takeaways
- Retention marketing should focus on long-term value and lifting the baseline retention rate.
- Marketers should prioritize best-selling products and collaborate with merchandising teams to optimize selection and boost conversion rates.
Deep dives
The importance of product in marketing and the need to test different products
Product is a key factor in the success of marketing efforts, as best-selling products drive higher conversion rates and revenue. It is essential to test different products to identify what resonates with customers and performs well in paid ads.
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highlights
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