S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
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Identifying and Targeting VIP Customers
This chapter discusses the importance of VIP customers and how to identify and target them. It explains that VIP customers, who have a higher average order value and are passionate about the brand, can be a valuable asset. The chapter also suggests marketing strategies such as email sign-ups and prioritizing post-purchase direct mail for VIP customers.
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