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S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

Down To Chat

CHAPTER

Identifying and Targeting VIP Customers

This chapter discusses the importance of VIP customers and how to identify and target them. It explains that VIP customers, who have a higher average order value and are passionate about the brand, can be a valuable asset. The chapter also suggests marketing strategies such as email sign-ups and prioritizing post-purchase direct mail for VIP customers.

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