S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
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Retention Marketing Strategies and Loyalty Programs
This chapter explores the effectiveness of retention marketing strategies and discusses the use of creative loyalty programs, such as those used by Lennox and Amazon Prime. It highlights examples like Sephora and Made Well jeans, and touches upon the sunken cost fallacy and survivorship bias when evaluating membership programs.
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