Down To Chat cover image

S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G

Down To Chat

CHAPTER

Retention Marketing Strategies and Loyalty Programs

This chapter explores the effectiveness of retention marketing strategies and discusses the use of creative loyalty programs, such as those used by Lennox and Amazon Prime. It highlights examples like Sephora and Made Well jeans, and touches upon the sunken cost fallacy and survivorship bias when evaluating membership programs.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner