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11min chapter
S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
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Using Customer Insights and Pricing to Guide Product Development
In this chapter, they discuss how marketers can use customer insights such as reviews, customer response, and pricing to guide product development and brand expansion. They also explain how the marketing calendar is co-owned by the speaker and the chief product officer, and they collaborate to bring insights from both marketing and sales analysis. They mention a takeaway from an audit suggesting that they should focus on creating more kits and encouraging cross-category shopping for better customer lifetime value.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode