S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
Down To Chat
Using Customer Insights and Pricing to Guide Product Development
In this chapter, they discuss how marketers can use customer insights such as reviews, customer response, and pricing to guide product development and brand expansion. They also explain how the marketing calendar is co-owned by the speaker and the chief product officer, and they collaborate to bring insights from both marketing and sales analysis. They mention a takeaway from an audit suggesting that they should focus on creating more kits and encouraging cross-category shopping for better customer lifetime value.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
