In this engaging discussion, Alex Greifeld, a DTC fashion brand expert, teams up with collaborator Nasrin to unravel the secrets of building a successful fashion label. They delve into the challenges of scaling within the $3 to $5 million range, discussing the importance of core products and innovative marketing strategies. The duo emphasizes audience engagement through representation and micro-influencers, while sharing insights on optimizing ad campaigns. Their conversation is packed with tips on product launches, inventory management, and crafting staple pieces that keep customers coming back.

Retention and growth wizard in ecommerce, Alex Greifeld, discusses measuring retention, common misconceptions, and growing ecommerce without typical hacks and 'best practices'