The Andrew Faris Podcast Alex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand
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Aug 29, 2024 In this engaging discussion, Alex Greifeld, a DTC fashion brand expert, teams up with collaborator Nasrin to unravel the secrets of building a successful fashion label. They delve into the challenges of scaling within the $3 to $5 million range, discussing the importance of core products and innovative marketing strategies. The duo emphasizes audience engagement through representation and micro-influencers, while sharing insights on optimizing ad campaigns. Their conversation is packed with tips on product launches, inventory management, and crafting staple pieces that keep customers coming back.
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Test Broadly, Double Down Fast
- Test broadly then concentrate creative effort on proven winners by shooting multiple angles for likely best-sellers.
- Aim to test roughly five to ten new creative assets per week to avoid momentum loss.
Organize Campaigns By Style
- Structure Meta campaigns by product style: one campaign per body type or core style, not one giant mixed campaign.
- Keep no more than six to eight ads per ad set to let winners emerge cleanly.
Use Dynamic Ads To Find Winners
- Start with Dynamic Ads (DABA/DPA) against site traffic to surface product winners before tuning manual bids or cost caps.
- Use that early read to diagnose off-ad issues if performance is worse than targets.