The Andrew Faris Podcast Alex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand
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Aug 29, 2024 In this engaging discussion, Alex Greifeld, a DTC fashion brand expert, teams up with collaborator Nasrin to unravel the secrets of building a successful fashion label. They delve into the challenges of scaling within the $3 to $5 million range, discussing the importance of core products and innovative marketing strategies. The duo emphasizes audience engagement through representation and micro-influencers, while sharing insights on optimizing ad campaigns. Their conversation is packed with tips on product launches, inventory management, and crafting staple pieces that keep customers coming back.
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See It, Like It, Buy It
- Fashion purchases are often low-friction 'see it, like it, buy it' decisions rather than feature-driven evaluations.
- That lowers purchase barriers and raises click-through rates compared with feature-focused categories.
Invest In Core Products
- Build a small set of 'core products' that buyers repurchase season after season and prioritize them for creative and inventory investment.
- Use core products to create stability when you lack capital for fast-fashion breadth.
Split Creative By Buyer Journey
- Use both 'show it' UGC-style ads for low-friction buyers and 'explainer' videos addressing fit and construction for objection-heavy buyers.
- Vary art direction and pacing to reach different age groups and buyer journeys.