Alex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand
The Andrew Faris Podcast
Strategies for Direct-to-Consumer Fashion Launches
This chapter explores effective strategies for launching products in a direct-to-consumer fashion brand, emphasizing seasonal and frequent product drops. The discussion highlights the complexities of managing inventory, preorder behaviors, and the challenges of high return rates, all while balancing sales efficiency and brand integrity. Speakers provide insights on marketing approaches, promotional strategies, and the importance of storytelling during sales events to maintain brand value.
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