In this engaging discussion, Alex Greifeld, a DTC fashion brand expert, teams up with collaborator Nasrin to unravel the secrets of building a successful fashion label. They delve into the challenges of scaling within the $3 to $5 million range, discussing the importance of core products and innovative marketing strategies. The duo emphasizes audience engagement through representation and micro-influencers, while sharing insights on optimizing ad campaigns. Their conversation is packed with tips on product launches, inventory management, and crafting staple pieces that keep customers coming back.
