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7min chapter
S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
Down To Chat
Retention Marketing and Email Frequency
The chapter examines the impact of sending too many emails to customers and questions the effectiveness of increasing email frequency. It also explores SMS marketing and personal experiences with managing email inboxes.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode