S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

Jan 4, 2023

42:18

Highlights

AI Chapters

Episode notes

The World's Worst Business to Be In

Introduction

3min

The World's Worst Business to Be In

2min

Are You Thinking About Rings as an Acquisition Tool?

4min

Why Should You Buy a Ridge Watch?

4min

CX Outsourced, Insourced?

2min

VP of CX, Philson, Timbaland

3min

Tapcart - The Best Way to Retain Customers

4min

Tap Cart - What's the Difference Between Brand and Performance?

4min

Brand and Performance Come Together in Some Magic Mix

6min

10.

Your Business Under $50 Million Is Not Fucking Nice

5min

11.

Would You Sell Shoes?

4min

In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand.

We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.

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