S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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Tap Cart - What's the Difference Between Brand and Performance?
Tapcart.com founder and CEO Jason Kucharski takes on Twitter's "hot takes" He argues that performance is more important than brand when it comes to growing your business. In the past 10 years, blue wafer branding has been seen as the gold standard of Branding. But he says there are other brands out there with a very different idea of what being a brand means.
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