S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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Are You Thinking About Rings as an Acquisition Tool?
Ridge says it's thinking about products as CAC products or LTV products, right? So the challenge of rings and look, we did a ring launch. We're seeing it just crush an acquisition because if you need a ring, there's maybe a one month period of time where you actually absolutely have to get one. The AWAY analogy is really awesome. I think I have amazing designs,. I also love like whatever you, you could go on Amazon and buy four pieces of luggage for like $150 right now.
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