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S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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CX Outsourced, Insourced?
Customer experience is kind of always viewed as this outsourced, the easiest thing to outsource. Not many agencies focus on retention other than just like straight email, get more customers. I think pulling in a warranty after having a wallet for four years and it got driven over by a truck makes you feel a certain kind of way about brands. "I would say that our pay of CX have changed and they're currently changing"
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