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S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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Brand and Performance Come Together in Some Magic Mix
"There's so many successful brands out there, right? I mean, in the thousands," he says. "You need some mix to get about $50 million and your watch brand still out at $20 million or $30 million." He thinks people are aligning on a way that they feel based on a beverage they're drinking. 'I think it takes a life of its own' is his advice for UGC users.
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