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S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

Down To Chat

CHAPTER

Brand and Performance Come Together in Some Magic Mix

"There's so many successful brands out there, right? I mean, in the thousands," he says. "You need some mix to get about $50 million and your watch brand still out at $20 million or $30 million." He thinks people are aligning on a way that they feel based on a beverage they're drinking. 'I think it takes a life of its own' is his advice for UGC users.

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