
Down To Chat
Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space.
As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands.
This is that.
Latest episodes

Nov 29, 2022 • 57min
S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas.
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

Nov 16, 2022 • 44min
S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC.
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

Nov 9, 2022 • 1h 1min
S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet.
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

Nov 3, 2022 • 1h 8min
S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more.
This season is brought to you by Peel and Tapcart.
https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!
https://www.tapcart.com/downtochat -- 2 months free with this link!
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

Sep 10, 2022 • 54min
S1 E12: Community Building, Team Building, and an Amazing Acquisition
In episode Twelve of Down To Chat DTC, Eli and Cody chatted about all things community building, team building, the $630M acquisition of Hero Cosmetics, and more. This podcast is brought to you by Swag.com and Wayflyer.
Get 10% off your first order at Swag.com with promo code DTC10.
Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

Sep 1, 2022 • 58min
S1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"
In episode Eleven of Down To Chat DTC, Eli and Cody chatted about all things Facebook ads and DTC as a whole.
This podcast is brought to you by Swag.com and Wayflyer.
Get 10% off your first order at Swag.com with promo code DTC10.
Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com

17 snips
Aug 23, 2022 • 1h 20min
S1 E10: CX as a Career, Surprise & Delight, & Calculating ROI on CX with Michael Bair
In episode Ten of Down To Chat DTC, Eli chats with Michael Bair, the SVP of CX at FIGS. FIGS is a DTC healthcare apparel and lifestyle brand that celebrates, empowers, and serves current and future generations of healthcare professionals.
We chatted about CX as a career, quiet quitting, shipping insurance, leading and motivating large CX teams, and calculating ROI on great CX.
This podcast is brought to you by Swag.com and Wayflyer.
Get 10% off your first order at Swag.com with promo code DTC10.
Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Michael: https://twitter.com/michaeljbair | https://www.linkedin.com/in/michaeljbair/

Aug 19, 2022 • 50min
S1 E9: Drops, Community, and Collabs with Peiman Raf
In episode Nine of Down To Chat DTC, Cody and Eli chat with Peiman Raf. Peiman is the Co-founder and CEO of Madhappy.
In 2017, Madhappy launched as an optimistic lifestyle brand creating conversation around mental health through impactful products and experiences. In a space that has been dominated by sentiments of negativity, we set out to spread positivity in our community. Madhappy has grown to become a powerful product, content and storytelling platform, reshaping the narrative around what a brand can be and the impact it can have.
We chatted about how Madhappy chooses who to collab with, how their product drop strategy has been working for them, and how important community and mental health are. This podcast is brought to you by Swag.com and Wayflyer.
Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Peiman: https://twitter.com/peimanraf | http://madhappy.com/

Aug 11, 2022 • 1h 4min
S1 E8: The Future of Marketing and Growing Omnichannel Brands with Shray Joshi
In episode Eight of Down To Chat DTC, Cody and Eli chat with Shray Joshi.
Shray is the Founder of Good Peeps, a full-stack marketing agency that helps scale and build the brands in your fridge and pantry. Good Peeps works with brands like Flying Embers, Kaged, Fly by Jing, and many more. Prior to Good Peeps, Shray was Director of Digital at Health-ade, and worked at other fantastic brands like Simulate and Cha-Cha Matcha.
We chatted about the future of dtc marketing, how lots of short-term hacks won't work for much longer, and growing omnichannel brands. This podcast is brought to you by Swag.com and Wayflyer.
Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Shray: https://twitter.com/shrayvj | https://www.thepeeps.co/

8 snips
Aug 4, 2022 • 1h 6min
S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
In episode Seven of Down To Chat DTC, Cody and Eli chat with Matt Bertulli. Matt is the CEO of Pela Case and Lomi, 9-figure businesses with a mission to “unfuck the planet”.
We chat about how Matt is the online garbage-man, how Lomi is taking a software-onboarding approach, and how the way a customer feels matters more than anything else.
This podcast is brought to you by Swag.com and Wayflyer.
Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Matt: https://twitter.com/mbertulli
Lomi Video: https://www.youtube.com/watch?v=PDbYtuiKpkU
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.