S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram

1

Introduction

00:00 • 4min

2

The Importance of Paying to Play

04:24 • 4min

3

The Importance of Having a Full-Time Content Creator

08:30 • 5min

4

How to Simplify Your Briefing for Social Media

13:32 • 4min

5

How to Start a Relationship With a Loved Product

17:08 • 3min

6

Jones Road: A Vegetable Product That Can Be Used Multiple Times

19:39 • 1min

7

How to Pay Creators

21:08 • 2min

8

The Importance of Paying Creators

23:16 • 2min

9

TikTok's YouTube Shorts

24:53 • 2min

10

The Imposter Syndrome of TikTok

27:08 • 2min

11

How to Be a Better Influencer

29:13 • 1min

12

PostScript: The Best SMS Platform on the Market

30:37 • 3min

13

How Instagram Is Trying to Beat TikTok

33:36 • 2min

14

The Battle for Daily Active Users on TikTok

35:49 • 3min

15

How to Use Tecta to Increase Reach

38:31 • 5min

16

How to Use Google Wired to Promote Your Videos

43:48 • 3min

17

How to Be More Efficient With Your Social Media Content

46:25 • 2min

18

How to Whitelist Your Influencers for Success

48:05 • 2min

19

The Disconnect Between Whitelisting and the Creator Community

50:05 • 3min

20

How to Negotiate With Agents

53:25 • 2min

21

The Impact of Influencer Pricing on Brands

55:13 • 2min

22

How to Whitelist a Brand

57:22 • 2min

23

How to Whitelist Your Sofone Account

58:54 • 2min