4min chapter

Down To Chat cover image

S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram

Down To Chat

CHAPTER

The Importance of Paying to Play

Zesty C: People still think that like seeding doesn't work because they're in such like the demand of UGC. Do you think we'll never move beyond calling it UGC because it's so far from user generated content at this point? We use a lot of GC but none of it is by customer and maybe some of them started as customers but they're all creators. Some of it is you know changing hands for it. Yeah, I think that it's going to change or how we kind of come into the mix next year.

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