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TikTok's YouTube Shorts
I will like 99% of the time. I think they're somewhere it's like, this is going to do really well and then it doesn't do as well. It could have been like, maybe the hook wasn't strong enough. How much should a brand be investing in TikTok versus other platforms right now? So if anyone is listening to this and they've seen the same cleats like message me or something, there's definitely a dip. That's for sure. We actually had like one of our first ones go up today, but so excited to see how that does be.