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S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram
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The Importance of Paying Creators
I think not a lot of brands these days are paying up front, but I think because they feel like it's so congested of the space, that's where they need to go. So you see more value paying paying content creators rather than paying people for their earn media or their reach. We're about to start testing, you know, some collab close because I've seen obviously a lot of Brands do them. Are you finding more reach on that type of a stuff or reaching a different audience? Yeah. The card call on return a different audience, I mean, which there is a better attribution point for them, but I'm sure that will come over time.
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