S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram
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How to Simplify Your Briefing for Social Media
Kendall: I'm always briefing them to get what we want. It might sound as very similar to what we do for social. We have short form content that we always need via a hero image so that we always have everything that we need for email or a blog. Um, and then like the recipe for the blog and then so that we could turn it out social too. Like budgets like pretty low because like we don't need that much, but that's usually like the float for something.
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