
The HeyCreator Show
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Latest episodes

23 snips
Jul 2, 2024 • 38min
017: The Secret Behind The World's Biggest Online Communities
Gina Bianchini and Jordan Mix discuss creating thriving online communities without central figures. They explore intentional design, the power of purpose-driven communities, and building connections among members. They also share strategies like monthly themes, the ACP framework, and success stories like the Slow AF Run Club.

8 snips
Jun 25, 2024 • 32min
016: Two Income Streams You're Not Thinking About (with Terry Rice)
Terry Rice discusses two income streams often overlooked by creators - brand partnerships and licensing your content. Learn how to approach brands with proposals and maximize value. Explore strategies for licensing courses and forming partnerships for increased income potential. Dive into unique ideas for course licensing and leveraging tools for identifying partnerships.

Jun 18, 2024 • 38min
015: Build A Life You Don't Need A Vacation From (with Khe Hy)
Former Wall Street professional Khe Hy discusses leaving a high-paying job to focus on surfing, family, and creating. Topics include pivoting from traditional paths, prioritizing aliveness over financial gain, experimenting in career choices, and the challenges of being a full-time creator.

29 snips
Jun 11, 2024 • 50min
014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)
In this episode, digital marketing expert Billy Broas shares insights on crafting persuasive marketing arguments to boost course sales. Topics include distinguishing high-value tasks, utilizing proof and testimonials in marketing, seizing entrepreneurial opportunities during global disruptions, and framing arguments with storytelling for optimal engagement.

13 snips
Jun 4, 2024 • 34min
013: How To Price Your Digital Products & Services
Digital product pricing expert Matt Ragland and digital marketing specialist Tim Forkin discuss the Value Ladder framework for pricing, ranging from high-end offers to free options. They emphasize starting at the top of the ladder, transitioning to group services, and the importance of over-delivering value to customers.

6 snips
May 28, 2024 • 39min
012: How Successful Creators Think (With Amanda Goetz)
Fractional CMO Amanda Goetz shares insights on creator habits and community. Topics include competition among creators, community building, habits of successful creators, parenting as a creator, and the differences between creating and public speaking.

19 snips
May 21, 2024 • 47min
011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)
Email marketing experts Matt Ragland and Tim Forkin share a step-by-step guide on launching a profitable newsletter, covering topics like setting up landing pages, incentivizing audience sign-ups, types of newsletters, and monetization strategies. Learn how to make thousands of dollars per month through engaging newsletters.

5 snips
May 14, 2024 • 56min
010: Alexis Teichmiller on Career, Community, and Creator Journey
Alexis Teichmiller and Matt Ragland discuss leaving the corporate world to become a creator, then transitioning back. They delve into community business models, creating signature gatherings, and setting up for sustainability as a creator. They touch on platform audience funnels and different community models for creators.

11 snips
May 7, 2024 • 44min
009: What Creators Get Wrong About Email Newsletters
Debunking myths around email newsletters, elevator pitch insights, $100k+ product launch math breakdown, misconceptions about newsletter replies, launching a newsletter tips, and importance of quality in newsletter writing.

4 snips
Apr 30, 2024 • 51min
008: Cody & Cole Hock on Running A Creator Business That Does Everything
Cody & Cole Hock share insights on cold emailing success, partnering with Kenny Beecham for Enjoy Basketball, leveraging physical products for community engagement, and the value of in-person connections for creators. They discuss strategic collaborations with ESPN, Omaha Productions, and NBA teams, emphasizing building a supportive community and sending positive messages online.