The HeyCreator Show 013: How To Price Your Digital Products & Services
13 snips
Jun 4, 2024 Digital product pricing expert Matt Ragland and digital marketing specialist Tim Forkin discuss the Value Ladder framework for pricing, ranging from high-end offers to free options. They emphasize starting at the top of the ladder, transitioning to group services, and the importance of over-delivering value to customers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Optimizing Pricing Strategy for Digital Services
03:29 • 4min
Pricing Strategies and Transition to Group Offerings for Digital Services
07:53 • 4min
Optimizing Pricing Strategies for Digital Products
11:40 • 9min
Exploring Pricing Strategies for Digital Courses and Over Delivering Value
20:14 • 3min
Value-Driven Pricing Strategies
23:27 • 11min