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The HeyCreator Show
013: How To Price Your Digital Products & Services
Jun 4, 2024
Digital product pricing expert Matt Ragland and digital marketing specialist Tim Forkin discuss the Value Ladder framework for pricing, ranging from high-end offers to free options. They emphasize starting at the top of the ladder, transitioning to group services, and the importance of over-delivering value to customers.
34:16
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Quick takeaways
- Start pricing at the top of the value ladder for high-ticket items targeting a niche audience.
- Strategize pricing to include offerings at different price points and levels to cater to diverse audience segments.
Deep dives
Understanding the Value Ladder Framework
The podcast delves into the concept of the value ladder framework, showcasing how creators can price their digital products and services effectively. By simplifying the framework, the episode explains how creators can offer products at various price points and tiers to cater to different audience segments. Examples include pricing strategies for digital products, courses, coaching, and consulting services based on different access levels.
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Discover
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