“What should I charge?”
Every creator asks this question. Don’t worry, we’ve got you!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.
(0:00) — Intro
(1:00) — How should we think about pricing?
(2:55) — Where to start on the Value Ladder (VIP)
(9:50) — Going down the ladder (High)
(13:53) — The worst place to be (Mid)
(20:03) — Do not price at this number
(28:15) — The low-end of the Value Ladder (Impulse + Free)
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