Optimizing Pricing Strategies for Digital Products

“What should I charge?”

Every creator asks this question. Don’t worry, we’ve got you!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.

(0:00) — Intro

(1:00) — How should we think about pricing?

(2:55) — Where to start on the Value Ladder (VIP)

(9:50) — Going down the ladder (High)

(13:53) — The worst place to be (Mid)

(20:03) — Do not price at this number

(28:15) — The low-end of the Value Ladder (Impulse + Free)

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