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The HeyCreator Show
017: The Secret Behind The World's Biggest Online Communities
Jul 2, 2024
Gina Bianchini and Jordan Mix discuss creating thriving online communities without central figures. They explore intentional design, the power of purpose-driven communities, and building connections among members. They also share strategies like monthly themes, the ACP framework, and success stories like the Slow AF Run Club.
38:27
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Quick takeaways
- Successful online communities thrive on shared purpose over individual personalities.
- Community design framework prioritizes purpose-driven communities over celebrity-led ones for success.
Deep dives
Community Building is About Purpose Over Personality
Building a thriving online community involves focusing on the shared purpose rather than individual personalities. Community design is key to creating successful communities that are not solely dependent on a central figure. By emphasizing the purpose behind the community, users are encouraged to engage and participate without relying on a single influential persona. This approach enables the community to flourish based on collective goals and interests rather than individual fame.
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