012: How Successful Creators Think (With Amanda Goetz)
May 28, 2024
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Fractional CMO Amanda Goetz shares insights on creator habits and community. Topics include competition among creators, community building, habits of successful creators, parenting as a creator, and the differences between creating and public speaking.
Creators can explore diverse paths like taking on fractional CMO roles for growth and flexibility.
Community-building is vital, offering support, learning opportunities, and business growth for creators.
Deep dives
Riverside FM for Podcast Production Efficiency
Riverside FM, a tool heavily used for recording Hey Creator podcast, offers AI editing features that significantly speed up post-production tasks like removing silences and identifying social media clips. The AI show notes feature streamlines the note-taking process, saving time and effort. Besides podcast recording, Riverside is utilized for client interviews, automatic evergreen content creation, and course content for their course launch service. The multi-track recording capability enhances audio consistency and helps block out unwanted noise.
Diversifying Income Streams as a Creator and Fractional CMO Role
The host's guest details her journey as a creator, working with startups, and taking on a fractional CMO role. Despite facing criticism for this shift, she emphasizes the diverse paths creators can explore. Having established efficient income streams with minimal time investment, she now embraces opportunities like short-term CMO contracts for startups that align with her expertise and goals, highlighting the flexibility and growth potential for creators.
Community Building and Empowering Women Entrepreneurs
The conversation delves into community-building initiatives, emphasizing the power of connecting with like-minded creators for support, learning opportunities, and business growth. The guest shares her experience launching the Hay Creator community to empower women in balancing entrepreneurship and personal growth. By fostering an environment of collaboration and shared expertise, the community enables members to navigate challenges, leverage collective knowledge, and progress in their entrepreneurial journeys.
Transitioning to Keynote Speaker and Overcoming Performance Challenges
Exploring the shift from thought leadership to keynote speaking, the podcast delves into the challenges of adopting a performer's mindset for engaging presentations. The discussion reflects on the host's keynote speaker training experience and the transformation needed to elevate public speaking performance. By tapping into inner aspirations and visualizing success from different perspectives, both guests share valuable insights on overcoming insecurities, embracing new roles, and achieving professional growth.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.
(0:00) — Presented by Riverside
(1:14) — Why take a fractional CMO role?
(9:49) — Are other creators your competitors?
(15:21) — How do you think about community?
(20:48) — What are the habits of successful creators?
(26:54) — Parenting as a creator
(32:09) — The differences between creating and public speaking