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The HeyCreator Show
016: Two Income Streams You're Not Thinking About (with Terry Rice)
Jun 25, 2024
Terry Rice discusses two income streams often overlooked by creators - brand partnerships and licensing your content. Learn how to approach brands with proposals and maximize value. Explore strategies for licensing courses and forming partnerships for increased income potential. Dive into unique ideas for course licensing and leveraging tools for identifying partnerships.
32:24
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Quick takeaways
- Brand partnerships offer creators a lucrative revenue stream based on providing authentic content for organizations.
- Licensing online courses to universities and organizations can result in significant financial gains for creators.
Deep dives
Leveraging Brand Partnerships for Content Creators
Brand partnerships offer a lucrative opportunity for creators irrespective of follower count. By identifying content gaps within organizations, creators can provide authentic and valuable content. An emphasis is placed on quality content creation over a large following, with a focus on creating valuable content for defined audiences. Demonstrating the value creators can offer to organizations and leveraging user-generated content's authenticity can significantly impact the success of brand partnerships.
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