Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Jun 13, 2025 • 41min
Why I Believe Email Marketing Might Die a Slow Death
A doom and gloom episode published on the perfect date.
Jun 12, 2025 • 26min
Focus 8
Gotta keep reminding myself.
7 snips
Jun 11, 2025 • 20min
How I'm Rethinking Email Marketing in 2025
Explore a fresh take on email marketing, focusing on using emails as teasers to drive engagement. Discover the challenges of traditional strategies and the potential of detailed articles to boost sales. The conversation dives into how AI is transforming content creation, presenting a hybrid model for email formats. Plus, the importance of audience feedback shines a light on how to craft more unique and impactful content. It's all about evolving with the times to maximize engagement and effectiveness!
Jun 10, 2025 • 39min
What I Wish I Knew Before Creating My Products
No spoilers in the description.
Jun 9, 2025 • 46min
How I Plan to Scale With Compounding Products
Think recurring income.
Jun 6, 2025 • 25min
I Almost Burned Out
Whatever that means.
Jun 5, 2025 • 31min
What I Learned After Launching My App (Marketing Edition)
This is the future of my business for sure.
6 snips
Jun 4, 2025 • 58min
The Future of Online Education Businesses
The speaker reflects on their business performance and the challenges of maintaining website traffic while keeping email subscriptions steady. They delve into the complexities of promoting products through short-form content, especially as viewers hesitate to leave their favorite platforms. The discussion expands to how generative AI is revolutionizing online education, emphasizing community-focused learning and the need for innovative strategies to engage audiences across various platforms. Insights and questions posed aim to refine content approaches for the future.
Jun 3, 2025 • 32min
Stop Asking $3 Questions
I got this idea from Ramit Sethi.
Jun 2, 2025 • 30min
Is My Website Over-Monetized?
Yes.
