

Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books

Sep 29, 2025 • 37min
Redirecting Ambition
A podcast by Matt Giovanisci.

Sep 26, 2025 • 31min
What’s Your Market Cap? (3 Questions)
Let's find out.

Sep 25, 2025 • 48min
TEO: How I Optimize For Trust Building
I hope this catches on.

Sep 24, 2025 • 41min
Learn By Immersion
Everything I've ever learned and got good at was because of how much I immersed myself in the culture, the topic, and the skill set.

Sep 23, 2025 • 25min
My Vacation Was Canceled
Matt shares his frustrating travel woes after his flight cancellation disrupted plans to visit family and enjoy the Jersey Shore. While stuck at home, he embarks on a solo work challenge, navigating the ups and downs of isolation. Discover how he reframes the situation into wins, like sticking to diet goals and brushing up on coding skills. He candidly discusses the difference between a staycation and a real vacation, reflecting on how control limits can shape our experiences.

Sep 22, 2025 • 36min
How I Sold 2,500 Books in 90 Days
True story.

Sep 19, 2025 • 43min
Thinking Slowly
Typing quickly.

Sep 18, 2025 • 31min
Why I Stopped Spending Money
Kinda...

Sep 17, 2025 • 36min
The Plan To Clone My Brain
After I started coding again, this got clearer to me.

Sep 16, 2025 • 27min
My Process For Designing Thumbnails
In a lively discussion, the host delves into the art of designing eye-catching YouTube thumbnails. He highlights the importance of ABC testing and shares strategies for using AI to enhance images without losing authenticity. The conversation touches on balancing sensationalism with clarity, showcasing the value of split-screen visuals, and the creative challenge of depicting mundane topics like water circulation. With practical tips and humorous insights, listeners gain a fresh perspective on effective thumbnail design.


