Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Oct 13, 2025 • 42min
Crafting A Sales Funnel From Scratch Using Paid Ads
Not saying I'm going to do this, but it's a good idea.
Oct 10, 2025 • 26min
The Right To Be Wrong
See what I did there?
Oct 9, 2025 • 35min
Knowing When To Scale
And knowing when to fold'em.
Oct 8, 2025 • 35min
My Favorite Strategies for Growing An Audience
You won't believe number 1!
Oct 7, 2025 • 36min
How to Focus And AI-Proof a Side Hustle
Navigating side hustles in an AI-driven world is tricky! Insights include the risks of books and SEO as unstable revenue sources. Email newsletters emerge as the most resilient asset. Strategies for turning a newsletter into a paid product are discussed, along with optimizing website sales pages. YouTube is presented as a potential growth avenue—or a distraction. The core advice emphasizes focusing efforts on one reliable revenue stream to thrive amidst constant change.
Oct 6, 2025 • 39min
Common Traps of Content Creation
Here are the things that I have experienced personally.
Oct 3, 2025 • 35min
My Problem With Shipping Products
Makes it hard to focus on growth.
Oct 2, 2025 • 38min
The Podcasting Flywheel
Here's how I would start a self-growing podcast.
6 snips
Oct 1, 2025 • 47min
My 2026 Email Marketing Strategy
Discover the crucial distinctions between long-form newsletters and short-form sales emails. Explore the features of various email platforms and learn how frequency should align with email type. Uncover the rhythm of a successful email strategy while adapting it for different audiences. Get insights on reusing successful content, setting subscriber expectations, and how to enhance email engagement with visuals. Dive into actionable tips that prioritize quality over quantity for a more effective 2026 email marketing approach.
Sep 30, 2025 • 29min
My Favorite Ways To Use AI
I think there are about six different ways.
