Business Casual Developing a Social Media System Redux
Dec 21, 2025
Matt navigates the art of optimizing social media for sales and leads. He dives into a four-step article process and the importance of handing off tasks effectively. Daily stories emerge as a key strategy, along with tailored content types for reels and carousels. The discussion includes repurposing email ads into engaging stories and automations for lead generation. Matt sets a dynamic posting schedule while addressing operational challenges and tracking results with UTM parameters. The podcast wraps up with an invitation for listener feedback.
AI Snips
Chapters
Transcript
Episode notes
Use Reels For Reach, Stories For Sales
- Post lots of short-form reels to reach new people and grow followers.
- Use daily stories to drive leads and sales by sending people into your ecosystem.
Ship Fast, Then Make It Idiot-Proof
- Build a fast, loose system first and ship repeatedly to spot bottlenecks.
- Refine and lock decisions over time so the process becomes idiot-proof before handing it off.
Turn Email Promos Into Story Ads
- Repurpose weekly promo email creative into story-sized ads using a Canva template.
- Pair those stories with the day's reel to deliver value then present an offer.