Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
13 snips
Jul 11, 2025 • 40min
My Script Writing Process For Reels
Discover innovative strategies for writing engaging scripts for short videos. Learn how to select compelling topics and captivate your audience with effective hooks. Explore creative methods for producing short-form content, especially in entrepreneurship and culinary fields. Find out how Swim University enhances brand recognition through concise videos, boosting engagement and view counts, while highlighting the advantages of mastering pool care expertise.
12 snips
Jul 10, 2025 • 31min
How I Plan a Month of Emails in 30 Minutes
Discover the art of crafting engaging email campaigns focused on pool care. The hosts delve into brainstorming creative topics that spark curiosity and drive engagement. They discuss the balance between human creativity and AI assistance in producing compelling content. Get ready to enhance your email marketing strategy with tips for capturing attention right from the subject line!
8 snips
Jul 9, 2025 • 28min
What Drove Our 13% Revenue Increase? (Surprising Findings)
Discover how a business in the pool and hot tub care industry experienced a surprising revenue jump despite declining website traffic. The discussion covers innovative marketing strategies and the importance of customer engagement. Learn how branding and consistent content delivery played crucial roles in sustaining sales growth. Get insights into SEO improvements and the value of personalized interactions in building customer loyalty.
Jul 8, 2025 • 25min
Human First, AI Powered
Something to think about.
Jul 7, 2025 • 29min
Doubling Down on Human-First Customer Service
Easier said than done. But worth it.
Jul 4, 2025 • 44min
Building A Source of Truth
On WordPress.
Jul 3, 2025 • 22min
I Need Some Space
Similar to burnout.
Jul 2, 2025 • 33min
My Sales Optimization Series Part 2
Getting even more serious about this.
Jul 1, 2025 • 33min
Are Books The Future Now?
Kinda...
Jun 30, 2025 • 38min
Things I’m Thinking About: Email, Scale, And SEO
Email Me: matt@moneylab.co
