Business Casual The Anatomy of a Good Idea
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Dec 29, 2025 Discover the four crucial steps to crafting impactful ideas, starting with selecting the right topic that meets audience demand. Learn how to harness SEO and competitor analysis to pinpoint strong subjects. Explore various content formats and unique angles to make your ideas stand out. By employing a six-question filtering process, you'll assess the feasibility and appeal of your concepts. Plus, hear tips on regular ideation and experimenting with different variations to refine your creative output!
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4-Part Structure For A Good Idea
- A good idea has four parts: topic, format, angle, and a filtering process.
- The topic drives reach, while format and angle are the icing that differentiate your execution.
Prioritize Topics With Proven Demand
- Source topics from competitors and search data instead of inventing them from scratch.
- Prioritize topics that already show demand to maximize view and customer potential.
Use SEO Tools To Find Hot Topics
- Use SEO keyword tools (e.g., SEMrush) to find what people already search for.
- Treat search volume as a proxy for topic heat and prioritize higher-volume queries.