Business Casual 2026 Website Updates
4 snips
Dec 26, 2025 Matt dives into the transformative updates for his website as he heads into 2026. He discusses using AI to create first drafts and optimizing WordPress for team collaboration. A pivotal keyword research led to restructuring content architecture. Implementing topic clusters and removing ineffective tags are highlighted as vital steps for improved SEO. The move to real photos for featured images enhances visual appeal. These changes aim to boost discoverability and streamline content delivery.
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Turn AI Drafts Into Hand-Offable Articles
- Use AI for first drafts and have a human rewrite to produce publishable articles.
- Build a repeatable SOP so you can hand off article uploads after ~20–30 posts.
Let Keyword Research Define Your Structure
- Topic clusters and a hub-and-spoke model emerged from keyword research rather than preplanning.
- Mapping content from the book chapters helps define SEO-friendly category clusters.
Name Categories By Search Language
- Validate category names with keyword tools and use the search-preferred phrasing.
- Rename or split categories (e.g., 'hot tub winterization') to match what people actually search.