Money Lab My Goal Setting System
Dec 7, 2025
The discussion opens with a listener's email about goal setting, sparking insights on short-term versus long-term objectives. Matt shares his personal mission to retire by 50, driven by a competitive edge to outperform his own goals. Emphasizing the importance of SMART goals, he argues for achievable targets to prevent burnout. The conversation reveals a focus on optimizing existing projects instead of starting new ones, along with strategies for enhancing revenue per customer. Consistency, systems, and scaling are highlighted as keys to financial independence.
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Short-Term Goal Success Story
- Matt describes a short-term goal to sell 300 books in July after a bad month and they beat it.
- He credits laser focus and checking off a list of actions for hitting that goal.
Financial Independence As The North Star
- Matt's main long-term goal is financial independence: be 'retired' by 50, meaning optional work via passive wealth.
- He then challenges himself to accelerate that timeline by doubling or more the required annual profit.
Focus On One Annual Metric
- Turn goals into a single annual target and ignore tasks that don't move that number.
- Eliminate busy work and focus only on activities that directly contribute to the goal.