Money Lab I Analyzed 3 Years of Reels and Here’s What I Learned
Dec 5, 2025
Dive into a fascinating analysis of three years of YouTube Shorts, leveraging AI to uncover top-performing content. Explore the process of collecting data, crafting irresistible hooks, and structuring scripts for maximum viewer retention. Discover the power of curiosity gaps and how numbered lists enhance engagement. Learn effective ending strategies to keep viewers coming back for more, and why subtle product mentions beat traditional ads. This insights-packed journey reveals how to blend structure with personality for captivating content.
AI Snips
Chapters
Transcript
Episode notes
AI Helped Analyze Three Years Of Shorts
- Matt exported three years of YouTube Shorts analytics and Asana scripts, then fed CSVs to ChatGPT.
- ChatGPT distilled top 15 shorts and produced script templates used to form his framework.
Hooks Are Curiosity Gaps
- Hooks are simply curiosity gaps that stop scrolling.
- Use audio or visual hooks to make viewers think "I want to know."
Education Works As A Listicle
- Educational shorts perform best as listicles that structure information.
- Lists force viewers to continue watching to reach the last item.