Money Lab The Art of Having Fun (While Making Art)
Dec 4, 2025
Discover the importance of infusing fun into creativity while balancing business goals. Matt reflects on past attempts at humor in his work, the challenges of customer expectations, and how stress can hamper playful content. He explores innovative brainstorming methods and emphasizes collaboration, even involving family in the creative process. The idea of 'fun runs' for filming adds spontaneity to video production. Ultimately, he aims to prioritize enjoyment and quality over speed, inviting listeners to join him on this experimental journey.
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Fun Projects That Fell Flat
- Matt describes making a pool-care rap and selling novelty urine bottles as creative but largely useless experiments.
- He found those projects were fun for him but didn't move the business or resonate with typical homeowners.
Customer Stress Kills Playful Messaging
- Pool-care customers often face acute time and social pressure because a broken pool ruins leisure time.
- That pressure makes them unreceptive to silliness or content that wastes their time.
Let Fun Be Purposeful
- Make fun serve the business by ensuring creative work helps growth or customer outcomes.
- Aim for fun that both you enjoy and that contributes measurable value.
