Business Casual My Podcast Growth Experiment
Dec 12, 2025
A solo consistency experiment unfolds as Matt Giovanisci shares his journey in boosting podcast growth. He emphasizes the importance of leveraging text platforms for audio promotion and the limitations of word-of-mouth. Discover how he utilizes templates to streamline posting while turning podcast content into social media gold. Matt's commitment to a 90-day blitz aims to analyze engagement and refine his strategies. His larger vision includes building a consultable presence and exploring retirement coaching. Tune in to catch his insights!
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Promote Audio Shows With Text Posts
- Use text-based platforms (Twitter, Threads, LinkedIn) to promote an audio show with short, bite-sized posts.
- Schedule posts and follow a repeatable template to stay consistent without daily manual effort.
Two Years Of Daily Podcasting
- Matt has produced this podcast five days a week for two years and finds it effortless to maintain.
- Despite high output, he suspects lack of promotion keeps subscriber growth low.
Consistency Isn’t Enough For Growth
- Consistency alone didn't grow Matt's podcast; promotion is the missing variable.
- Word-of-mouth for intimate podcasts is hard unless listeners can easily share a clear entry point.